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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - April 7, 2009 | Main | FH Boom Daily Digest - April 9, 2009 »

FH Boom Daily Digest - April 8, 2009

Top News From Today's "Boomiverse”

Trend toward smaller homes for thriftier seniors
Adrian Sainz
The Associated Press
April 8, 2009

Overview: “Catering to baby boomers and seniors who've lost savings during the recession, retirement-housing designers and developers are shifting to smaller homes that are more energy efficient and maximize space.”
http://tinyurl.com/dktoa9

Aging, the new frontier
Hiawatha Bray
The Boston Globe
April 6, 2009

Overview: “In a laboratory at the Massachusetts Institute of Technology, there's a suit of clothing that can make anyone feel ready for Social Security. It's called the Age Gain Now Empathy System, or AGNES, a navy-blue jumpsuit laced with braces and elastic bands and topped with a white MIT hard hat. Exercise physiologist Rozanne Puleo helped a team of mechanical engineers develop AGNES. The goal: To teach engineers in their 20s and 30s how to design products that are easy for people in their 70s to use.”
http://tinyurl.com/ce8cut

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