Top News From Today's "Boomiverse”
US pet pampering at all time high
Staff Reports
Reuters
April 7, 2009
Overview: Baby boomers—a population that tends to treat its pets like family members— are an important target demographic for the pet industry.
http://tinyurl.com/djmuky
Surprised to See Boomers on Skype? Don't Be
Craig Daitch
Ad Age
April 6, 2009
Overview: Boomers’ “willingness to adopt new technology isn't that surprising when you look at the research … According to a 2009 Pew internet study, boomers in 2008 look nothing like they did in 2000. More than half of all boomers are online on an average day, and more than a third go online several times a day. And 41% of boomers go online just to have fun.”
http://tinyurl.com/ccjjkn