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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - April 27, 2009 | Main | FH Boom Daily Digest - April 29, 2009 »

FH Boom Daily Digest - April 28, 2009

Top News From Today's "Boomiverse"

North Carolina top mecca for baby boomers to retire
Staff Reports
Newsday
April 28, 2009

Overview: “A new report from the Brookings Institution predicts it is today's "younger metro areas" that will experience the fastest growth of seniors in the coming decades. The reason is these areas have an extensive boomer population that will choose to age in place.”
http://tinyurl.com/cys2gw

Age Against the Machine
Matt Thornhill
Entrepreneur Magazine
May 2009 Issue

Overview: “There’s a long-held belief in marketing that once consumers reach age 50, they’re dead. That’s because for the past40 years, businesses trained their budgets on younger adults, ages 18 to 49. When a consumer reached 50, he vaporized--unless, of course, he needed denture cream or incontinence products.”
http://tinyurl.com/dmm9qv

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