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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - April 9, 2009 | Main | FH Boom Daily Digest - April 13, 2009 »

FH Boom Daily Digest - April 10, 2009

Top News From Today's "Boomiverse”

Developers endure a senior slump as over-55 market hits wall
Michelle Hillman
Boston Business Journal
April 10, 2009

Overview: “Earlier this decade, developers pursued aging boomers with gusto, building hundreds of “active adult” communities across the state. They banked on the assumption that empty-nesters would want to live out their golden years in maintenance-free homes, often complete with clubhouses and golf courses. Now the 55-plus market is glutted with inventory. Some developments are in foreclosure, others are stalled and prices on some units reflect deep discounts, as the expected rush to adult communities has not materialized.”
http://tinyurl.com/cf929a

Redefining retirement: Planners think about future services
Christina Hennessy
Greenwich Time
April 9, 2009

Overview: “It is estimated that there are 78 million boomers in the United States. Born between 1946 and 1964, this group has influenced politics, cultural norms, economics, the arts and music, among other things. Now, as they head toward retirement, the members of this generation will have an impact on how society views the "golden" years, just as surely as they will affect how senior services are delivered.”
http://tinyurl.com/d8q9u3

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