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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - March 5, 2009 | Main | FH Boom Daily Digest - March 9, 2009 »

FH Boom Daily Digest - March 6, 2009

Top News From Today's "Boomiverse"

Is the Future Going Down the Drain? Baby Boomers Going Bust
Alexander Zaitchik
AlterNet
March 6, 2009

Overview: “Millions of baby boomers born into the dawn of the most spectacular economic expansion in history are being forced to re-imagine their retirement futures. Few news outlets have failed to seize upon the low-hanging pun: the boomers have gone bust.”
http://tinyurl.com/b48shu

This is not your father's old folks home: Boomers' active lifestyles redefining 55-plus housing
John Handley
Chicago Tribune
March 6, 2009

Overview: One new trend in housing is the growth of age-targeted developments, rather than age-restricted. Age-targeted housing features one-level living that appeals to older buyers, such as baby boomers, but is in a development open to all ages.
http://tinyurl.com/c56jyn

Site targets older job hunters
Harold Davis
Connecticut Post
March 5, 2009

Overview: “Stamford-based GoliathJobs Inc. first targeted the younger demographic of the U.S. labor pool, helping graduating college students find work. Now, the Internet-based job site has launched JobsOver50.com to meet the needs of retirees and baby boomers seeking re-employment.”
http://www.connpost.com/ci_11847540

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