Top News From Today's "Boomiverse”
Generational Marketing
Scott Monty
The Social Media Marketing Blog
March 30, 2009
Overview: Comments on power of generational marketing, specifically how Gillette increased sales through generation-focused marketing tactics.
http://tinyurl.com/clnn5a
Older workers, hurt by recession, seek new jobs
Deb Riechmann
The Associated Press
March 31, 2009
Overview: “An AARP survey of 1,100 people conducted in December indicated that 16 percent of people 45 and older had postponed retirement because of the economic downturn. But the percentage of people planning to delay retirement shot up to 57 percent among respondents who were working or looking for a job and had lost money in the market during the past year.”
http://tinyurl.com/d2exxy
Harley: Don't write our obit yet
Brent Burkey
York Daily Record
March 31, 2009
Overview: Harley Davidson launches ad campaign to reach and expand baby boomer customer base.
http://ydr.inyork.com