Top News From Today's "Boomiverse”
Screen Time: Study Parses How, When We Watch
Neda Ulaby
National Public Radio
March 26, 2009
Overview: According to a new television behavior study, “younger baby boomers, aged 45 to 54, averaged roughly an hour more screen time than any other age group, including teenagers.” Study results provide advertisers important insights on effectively marketing to various population segments.
http://tinyurl.com/dc4clg
Boomers zero in on social networks
Marco R. della Cava
USA Today
March 26, 2009
Overview: “Whether it's congressmen Twittering during presidential speeches, parents connecting with high school flames on Facebook or empty-nesters planning group outings on grown-up sites such as Eons.com, Baby Boomers are speeding up the Web's ongoing metamorphosis from limitless void to global watering hole.”
http://tinyurl.com/dm2ej8