Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - March 18, 2009 | Main | FH Boom Daily Digest - March 20, 2009 »

FH Boom Daily Digest - March 19, 2009

Top News From Today's "Boomiverse”

Shift to thrift: Is recession creating 'new consumer'?
Kara G. Morrison
The Arizona Republic
March 19, 2009

Overview: “We are pinching pennies, waiting for sales and, experts say, employing such old-fashioned money-saving tricks as haggling and swapping goods and services. But it's less clear whether these are short-term coping skills or new habits.”
http://tinyurl.com/ccsw6w

Chevy Camaros could give GM a boost
G. Chambers Williams III
The Tennessean
March 19, 2009

Overview: “In the middle of the worst auto-sales slump in 30 years, General Motors Corp. this week began sending its revived Chevrolet Camaro sports coupe to dealerships, hoping that this iconic nameplate with a nostalgic following among baby boomers might find some traction in the weak marketplace.”
http://tinyurl.com/d7hdtb

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/868.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Subscribe to this Blog

Subscribe here for daily updates sent to your email

Delivered by FeedBurner


Recent Posts

July 2010

Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Powered by
Movable Type 3.2