Top News From Today's "Boomiverse"

Boomers Can Be Targeted By Economic Outlook
Karlene Lukovitz
Marketing Daily
March 3, 2009

Overview: "Marketing effectively to baby boomers now requires understanding how distinct segments have been affected by the drop in retirement fund and housing values and other economic fallout, and what messages resonate with each."
http://tinyurl.com/adawna

Hourly Update: Baby boomers thinking of Mexico for retirement
MCCLATCHY-TRIBUNE
March 4, 2009

Overview: "With 78 million American baby boomers racing toward retirement, Mexican and American investors are betting that in the coming years tens of thousands of them will look at Mexico as a potential home."
http://tinyurl.com/c47p8a

Many Americans doubt they’ll ever be able to retire
David Nicklaus
St. Louis Post-Dispatch
March 3, 2009

Overview: "Sixty-seven percent of Baby Boomers, and 64 percent of the younger Generation X, said they’re concerned about having enough money for their golden years."
http://tinyurl.com/cydp2d

Top News From Today's "Boomiverse"

Is the Future Going Down the Drain? Baby Boomers Going Bust
Alexander Zaitchik
AlterNet
March 6, 2009

Overview: “Millions of baby boomers born into the dawn of the most spectacular economic expansion in history are being forced to re-imagine their retirement futures. Few news outlets have failed to seize upon the low-hanging pun: the boomers have gone bust.”
http://tinyurl.com/b48shu

This is not your father's old folks home: Boomers' active lifestyles redefining 55-plus housing
John Handley
Chicago Tribune
March 6, 2009

Overview: One new trend in housing is the growth of age-targeted developments, rather than age-restricted. Age-targeted housing features one-level living that appeals to older buyers, such as baby boomers, but is in a development open to all ages.
http://tinyurl.com/c56jyn

Site targets older job hunters
Harold Davis
Connecticut Post
March 5, 2009

Overview: “Stamford-based GoliathJobs Inc. first targeted the younger demographic of the U.S. labor pool, helping graduating college students find work. Now, the Internet-based job site has launched JobsOver50.com to meet the needs of retirees and baby boomers seeking re-employment.”
http://www.connpost.com/ci_11847540

Top News From Today's "Boomiverse”

Older job-seekers face special hurdles
Julian Guthrie
San Francisco Chronicle
March 9, 2009

Overview: A new economic and social reality is redefining the golden years: Americans in increasing numbers are being forced to work past retirement, and retirees who find their nest eggs cracked are dusting off resumes in hopes of re-entering the workforce.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/03/09/MNMA1696MC.DTL

Quality of Life for Aging Boomers a Public Imperative
Staff Reports
Kansas City infoZine
March 8, 2009

Overview: Gerontology professor discusses how boomers can revolutionize perceptions of old age.
http://www.infozine.com/news/stories/op/storiesView/sid/34557

Groups make the most of baby boomer volunteer efforts
Robin Farmer
Richmond Times Dispatch
March 8, 2009

Overview: Baby boomers emerge as an important demographic for volunteer organizations.
http://www.timesdispatch.com/rtd/news/local/article/SQUA08_20090307-220216/224490/

Top News From Today's "Boomiverse”

Baby Boomer Net Worth is Falling
Paul Briand
The Examiner
March 9, 2009

Overview: Boomers who rent have more household wealth than boomer home owners, according to a new study conducted by the Center for Economic Policy Research.
http://tinyurl.com/cuyhf7

Unemployment: Companies Cut Pricey Older Workers
Susan Donaldson James
ABC News
March 10, 2009

Overview: Some fear the tough economy is prompting employers to lay off older workers to cut costs.
http://tinyurl.com/c43qx5

Top News From Today's "Boomiverse”

Grandpa is ... browsing your Facebook page
Beth DeFalco
The Associated Press
March 10, 2009

Overview: Older Americans and Baby Boomers alike cruise social networking sites in the millions.
http://www.msnbc.msn.com/id/29619075/

Baby Boomers slow to tweet
Paul Briand
The Examiner
March 9, 2009

Overview: “The growth of the use of Twitter has, so far, left Baby Boomers behind. It's not surprising since most early adopters of new uses of technology tend to be younger.”
http://tinyurl.com/7csk3c

Top News From Today's "Boomiverse”

Dallas-area coaches help jobless baby boomers work out frustrations, new careers
Bob Moos
The Dallas Morning News
March 12, 2009

Overview: “The recession has turned into a boom for career counselors … Many [of their] clients are older than 50 and have spent their entire working lives within a single industry. Unemployed for the first time in years, they wonder what they can do next and who will hire them.”
http://tinyurl.com/d72l7x

Who's gonna buy this car?
David Foot
The Globe and Mail
March 12, 2009

Overview: “In the future, the aging boomers will need different vehicles. Many already have difficulty getting into low-slung cars, and they increasingly need bigger dashboard dials.”
http://tinyurl.com/bttbq8

Top News From Today's "Boomiverse”

Baby Boomers still religious
Paul Briand
The Examiner
March 13, 2009

Overview: “The number of Americans who don't consider themselves religious is growing, but Baby Boomers continue to hold onto their faiths.”
http://tinyurl.com/dnz22o

Baby Boomers are Changing Their Retirement Plans
Emily Brandon
U.S. News & World Report
March 12, 2009

Overview: “The MetLife Mature Market Institute surveyed 910 1946-born baby boomers in 2007, when they were approximately age 61, about their retirement plans. Then they managed to track down 562 of them again in late 2008 to see if they followed through. Many didn’t. Here’s a look at how one extraordinary year altered baby boomer’s retirement plans.”
http://tinyurl.com/av4pcw

Aging Baby Boomers May Swamp Cardiac Care
Forbes
March 11, 2009

Overview: “Baby boomers are not in good shape, even when compared with their counterparts 10 or 20 years ago, researchers warn.”
http://tinyurl.com/amdkvz

Top News From Today's "Boomiverse”

Baby Boomers ‘Under Water’
Bob Tedeschi
New York Times
March 13, 2009

Overview: “A recent report suggests that the housing-market slump is hitting baby boomers particularly hard: many middle-aged homeowners had been so seduced by the rising prices of years past that they failed to save for retirement and may now owe more than their homes are worth.”
http://tinyurl.com/chcq43

Facebook faces are getting older
Courtney McCann
Press of Atlantic City
March 15, 2009

Overview: “The influx of baby boomers on Facebook has helped dispel the notion that anyone over the age of 35 is computer illiterate. But they're not exactly all savvy in the ways of social networking.”
http://tinyurl.com/dgbp8y

Baby Boomers top worry index
Paul Brian
The Examiner
March 16, 2009

Overview: “Baby Boomers are a bit more worried about finances, life and health than any other age group, according to a Gallup/Healthways Well-Being Index.”
http://tinyurl.com/dztlh8

Top News From Today's "Boomiverse”

The Oldest and Youngest Baby Boomers Have Different Retirement Plans
Emily Brandon
U.S. News & World Report
March 17, 2009

Overview: “The oldest baby boomers have already begun to retire. But retirement is still decades away for the youngest members of this large generation, who seem to be quite distinct from their elders.”
http://tinyurl.com/ddgofp

Aging boomers poised to redefine travel industry
Shannon Proudfoot
Canwest News Service
March 17, 2009

Overview: “Aging baby boomers are on the cusp of reshaping the tourism industry, from fuelling a demand for educational travel to turning up their noses at the early-bird buffets popular with their parents.”
http://tinyurl.com/cr6czv

Top News From Today's "Boomiverse”

April event examines economic potential of boomers, retirees
Staff Reports
Asheville Citizen-Times
March 17, 2009

Overview: “'Boomers and Beyond: A Summit on Business and Aging' is aimed at anyone interested in discovering the economic potential of this target market; in particular, prospective or current business owners and entrepreneurs, leaders of non-profit organizations, government officials and students.”
http://tinyurl.com/dckosp

Dreamland Villa still fulfill retirement dreams of Boomers?
Art Thomason
The Arizona Republic
March 14, 2009

Overview: Baby Boomers enter their retirement years with customs and values that don't match the conventional retirement housing of past generations.
http://tinyurl.com/czyaxh

Top News From Today's "Boomiverse”

Shift to thrift: Is recession creating 'new consumer'?
Kara G. Morrison
The Arizona Republic
March 19, 2009

Overview: “We are pinching pennies, waiting for sales and, experts say, employing such old-fashioned money-saving tricks as haggling and swapping goods and services. But it's less clear whether these are short-term coping skills or new habits.”
http://tinyurl.com/ccsw6w

Chevy Camaros could give GM a boost
G. Chambers Williams III
The Tennessean
March 19, 2009

Overview: “In the middle of the worst auto-sales slump in 30 years, General Motors Corp. this week began sending its revived Chevrolet Camaro sports coupe to dealerships, hoping that this iconic nameplate with a nostalgic following among baby boomers might find some traction in the weak marketplace.”
http://tinyurl.com/d7hdtb

Top News From Today's "Boomiverse”

Is Social Networking Slowing Down the Generational Lines of Communication?
Nick Stamoulis
Marketing Pilgrim
March 20, 2009

Overview: Generation Y, Generation X and "Baby Boomers have very different styles of communication. Baby boomers generally rely on face-to-face and phone communication.”
http://tinyurl.com/cen8cl

Baby boomers envision homes for later years
Sherry Giewald
Chicago Daily Herald
March 20, 2009

Overview: “As baby boomers head for retirement, many already have their dream home in mind.” They “…like nice things and want to live in a comfortable residence with upscale amenities. They want less space and fewer bedrooms in a maintenance-free environment.”
http://tinyurl.com/dlaxqk

Top News From Today's "Boomiverse”

Baby Boomers fuel brain fitness market
Paul Briand
The Examiner
March 23, 2009

Overview: “For Baby Boomers and others, there are ways to train the brain, shape the synapses, and nudge the neurons to help maintain memory function.”
http://tinyurl.com/cctujx

Caring for aging parents tough, rewarding
Helena Oliviero
Atlanta Journal Constitution
March 22, 2009

Overview: “A survey by Caring.com, an online resource for adult children caring for their parents, found 80 percent of about 300 baby boomers say taking care of aging parents puts stress on their marriage.”
http://tinyurl.com/dhcm6x

For Baby Boomers, the Joys of Facebook
Anita Gates
The New York Times
March 19, 2009

Overview: On Facebook, “the fastest-growing user group is women 55 and over, up more than 175 percent since last fall. Men 55 and over are right behind, having increased almost 138 percent during the same time period.”
http://tinyurl.com/cvnvu7

Top News From Today's "Boomiverse”

Move Over, Kids: Boomers Catching Up in Tech War
Chloe Albanesius
PC Magazine
March 23, 2009

Overview: “When it comes to buying consumer electronics, Baby Boomers are catching up to their Generation Y counterparts.”
http://tinyurl.com/cdnlyw

Old age not what it used to be
Steve Juetten
The Examiner
March 23, 2009

Overview: Organization focused on examining trends among the Baby Boomer demographic recently released several new findings.
http://tinyurl.com/clajz6

Top News From Today's "Boomiverse”

Adapt or die takes hold among Baby Boomers workers
Paul Briand
The Examiner
March 25, 2009

Overview: Baby boomers sharpen their technology skills to remain viable employees for longer time periods as well as stay in touch with younger family members who’ve already adopted new Web-based applications.
http://tinyurl.com/dbego8

Medical costs, economy have older workers drawing paychecks
Drew Bracken
Columbus Business First
March 20, 2009

Overview: Long before the current financial crisis developed, Boomers said they had no plans to work one day and simply retire the next.
http://tinyurl.com/cmdavu

Top News From Today's "Boomiverse”

Luxury retailers like Tiffany's getting realistic
Robert Trigaux
St. Petersburg Times
March 26, 2009

Overview: Baby Boomers’ economic concerns have caused many to direct their assets toward cash investments, such as vehicles because they are perceived as “safer.”
http://tinyurl.com/cxpkk9

Health care a deciding factor in retirement
Paul Briand
The Examiner
March 26, 2009

Overview: Access to affordable healthcare plays an important role in determining when baby boomers decide to retire. Some 25 percent of the demographic spends at least 10 percent of their income on healthcare.
http://tinyurl.com/c55xjd

Top News From Today's "Boomiverse”

Screen Time: Study Parses How, When We Watch
Neda Ulaby
National Public Radio
March 26, 2009

Overview: According to a new television behavior study, “younger baby boomers, aged 45 to 54, averaged roughly an hour more screen time than any other age group, including teenagers.” Study results provide advertisers important insights on effectively marketing to various population segments.
http://tinyurl.com/dc4clg

Boomers zero in on social networks
Marco R. della Cava
USA Today
March 26, 2009

Overview: “Whether it's congressmen Twittering during presidential speeches, parents connecting with high school flames on Facebook or empty-nesters planning group outings on grown-up sites such as Eons.com, Baby Boomers are speeding up the Web's ongoing metamorphosis from limitless void to global watering hole.”
http://tinyurl.com/dm2ej8

Top News From Today's "Boomiverse”

Getting older but working longer
Jennifer L. Boen
The News-Sentinel
March 30, 2009

Overview: “To retire or not to retire. That is the looming question men and women across the country who are near or at retirement age are asking themselves as their nest eggs take a nosedive."
http://tinyurl.com/cpbz7l

What baby boomers want to know about getting greener
Seattle Post Intelligencer
March 27, 2009

Overview: More than half of baby boomers are “green boomers.” Many feel a responsibility to make the world a better place and buy environmentally safe brands and watch less television.
http://tinyurl.com/cwogfr

Top News From Today's "Boomiverse”

Generational Marketing
Scott Monty
The Social Media Marketing Blog
March 30, 2009

Overview: Comments on power of generational marketing, specifically how Gillette increased sales through generation-focused marketing tactics.
http://tinyurl.com/clnn5a

Older workers, hurt by recession, seek new jobs
Deb Riechmann
The Associated Press
March 31, 2009

Overview: “An AARP survey of 1,100 people conducted in December indicated that 16 percent of people 45 and older had postponed retirement because of the economic downturn. But the percentage of people planning to delay retirement shot up to 57 percent among respondents who were working or looking for a job and had lost money in the market during the past year.”
http://tinyurl.com/d2exxy

Harley: Don't write our obit yet
Brent Burkey
York Daily Record
March 31, 2009

Overview: Harley Davidson launches ad campaign to reach and expand baby boomer customer base.
http://ydr.inyork.com