Top News From Today's "Boomiverse"
English Speaking Hispanics Represent Two-Thirds of Hispanic Boomers, and Exhibit Key Intrinsic Differences from Not Only the General Market but amongst Themselves
Business Wire
Reuters.com
February 5, 2009
Overview: “A new report from Focalyst, ‘More Than Just Language: A Look at Diversity Among Hispanic Boomers,’ focuses on the 7 million Hispanic Boomers in the United States and examines whether marketers are missing important segments by using language as the defining characteristic.”
Baby Boomers Text, Skype, and Twitter, Should Your Reverse Mortgage Company?
Reverse Mortgage Daily
February 3, 2009
Overview: “Boomers aren’t using technology just for games, Forrester Research found that Americans 55 to 64 are more active in online finance and shopping than those under 55. If you’re putting off upgrading your company website, think about this for a second.”
Gen Y and Boomers Getting Along!
Lina Ko
Canadian Marketing Blog
February 4, 2009
Overview: “With the recent economic downturn, the dynamics between old-school managers and young talent is changing.”