Top News From Today's "Boomiverse"
Marketing and Advertising to Boomers Revisited - Pepsi, Dylan and Forever Young
Brent Green
Boomers
February 3, 2009
Overview: “In August 2005, I posted commentary on this blog entitled Boomer Marketing Basics. In this brief overview, I addressed some typical questions that journalists ask me about marketing to a generational cohort. Over three years have passed, and so this is a good time for me to readdress some of my key points with more contemporary illustrations.”
Single baby boomers need to plan for retirement
Rosemary McCracken
Canada.com
February 4, 2009
Overview: “A wave of single baby boomers is approaching the retirement years, and with only one income to draw on, these people will have to weigh carefully when and how to step away from their jobs.”