Top News From Today's "Boomiverse"
Boomers keep fitness industry feelin' groovy
Dorene Internicola
Reuters Life!
February 2, 2009
Overview: “It is the dusking of the Age of Aquarius. And as the generation that wouldn't trust anyone over 30 enters their 60's, the fitness industry is singing ‘You've Got a Friend’ to all 77.5 million of them.”
OMG! Mom's on Facebook! And so are a lot of boomers
Mackenzie Carpenter
Pittsburgh Post-Gazette
February 1, 2009
Overview: “To friend or not to friend: That's just one of the many vexing challenges confronting baby boomer Facebook users -- the fastest growing demographic on a site that has exploded in popularity in 2008, growing 127 percent to 222 million visitors and ranked as the top social networking site worldwide.”
Which Social Networking Communities For Baby Boomers Are The Most Popular
Baby Boomer Knowledge Center
February 1, 2009
Overview: “There is no shortage of social networking communities (and niche membership sites) for baby boomers to join, connect, and fully participate. Our recent article about the number of men and women aged 45-65 joining Facebook makes it clear boomers are engaging in and enjoying virtual socialization.”