Top News From Today's "Boomiverse"
Boomers: The Middle Frontier
Chip Walker
Mediapost.com
February 23, 2009
Overview: “A new boomer marketing era is here, and it's disrupting our conception of what it means to talk to the "me" generation. That's because today's boomers aren't defined by generation.”
Baby Boomers, Luddites? Not So Fast
Jenna Wortham
NYTimes.com
February 20, 2009
Overview: “Of the demographics Forrester tracks, the gracefully aging segment is the largest — a hefty 100 million consumers in the United States. That’s billions each year spent on travel, cars, gadgets and more. But the trick for advertisers hoping to attract older consumers, Mr. Owyang said, is to engage them in a way that isn’t too complicated or requires an excessive amount of effort.”
http://tinyurl.com/ak7a67
Want to Successfully Target Boomers? Aim for the Head
Lenore Skenazy
AdAge.com
February 23, 2009
Overview: “The Generation That's Living Longer Has Shifting Priorities Marketers Should Track.”
Baby Boomers into their 'Third Chapter'
Paul Briand
Examiner.com
February 23, 2009
Overview: “Many Baby Boomers are looking forward to what's next. They've been parents and their children have flown the nest. They've had careers and perhaps they're looking for something different from what they've been doing. They've been defined by identities that they're ready to reshape.”