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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - Feb. 19, 2009 | Main | FH Boom Daily Digest - Feb. 23, 2009 »

FH Boom Daily Digest - Feb. 20, 2009

Top News From Today's "Boomiverse"

The Boomer Tsunami and the Generation Wars
Matt Thornhill
Boomer Consumer: The Blog
February 19, 2009

Overview: “As a Boomer, I'm well aware that the age wave will do to the American social safety net what the Sumatra tsunami did to the coast of Thailand. But Boomers didn't set up the system, and we didn't resist tooth and nail efforts to reform it. Furthermore, we've been paying into the system our entire working lives -- we're not getting the same free ride that the early generations of beneficiaries did. Are Boomer expectations so unreasonable?”

http://boomerconsumerbook.blogspot.com/

How to Reach Baby Boomers with Social Media

Sarah Perez
Read Wire Web
February 20, 2009

Overview: “A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are.”

http://tinyurl.com/b38jkf

Baby Boomers face inadequate retirement
Paul Birand
Examiner.com
February 20, 2009

Overview: “Many future Baby Boomer retirees are likely to have inadequate retirement income. That's a possibility foreseen by the Boston College Center for Retirement Research for Boomers and others if they rely only on Social Security and a supplementary 401(k) plan when it comes time for them to retire.”

http://tinyurl.com/cgejwf

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