Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - Feb. 17, 2009 | Main | FH Boom Daily Digest - Feb. 19, 2009 »

FH Boom Daily Digest - Feb. 18, 2009

Top News From Today's "Boomiverse"

Derailed Boomers Nearing Retirement Make Seismic Changes to Their Plans
Business Wire
February 18, 2009

Overview: “More than half of affluent 60-year-olds are revamping their retirement plans, double the number who reported making changes a year ago, according to the fourth annual national survey by Bell Investment Advisors of Boomers reaching this milestone age. Of those who have changed their retirement plans in the last six months, two out of three are delaying their retirement, with 34% of these planning to work an additional five or more years. Almost 75% have reduced spending, and nearly half have changed their investments.”

http://tinyurl.com/avvlsj

Watch Out Social Networking: The Baby Boomers are Coming
What’s Next Baby Boomer Summit
February 18, 2009

Overview: “The 78 million baby boomer generation promises to fuel the growth of social networking. Marketers take note and you better start figuring out how this generation will use social media.”

http://tinyurl.com/cqhc45

How The Baby Boomers Will Transform The Rental And Healthcare Markets
Jesshill E. Love III & Todd J. Wenzel
February 18, 2009

Overview: “The impacts of the Baby Boomer generation and their progeny, the Echo Boom, can be seen across virtually every sector of American society. As these proportionately large demographic sectors pass through the population timeline, they have a tremendous impact upon markets such as healthcare, financial planning and the job search.”

http://tinyurl.com/cudxnu

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