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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« How to Market to Grandparents – Q&A on Tips, Tactics and Results | Main | FH Boom Daily Digest - Feb. 18, 2009 »

FH Boom Daily Digest - Feb. 17, 2009

Top News From Today's "Boomiverse"

Generations compete in the job market
Paul Briand
Examiner.com
February 17, 2009

Overview: “Some Baby Boomers with secure jobs are staying put, fearing they can't afford to retire. Baby Boomers who lost their jobs and can't afford not to work are looking for jobs. And Baby Boomers who had retired are being forced back into the workforce because their retirement investments tanked.”

http://tinyurl.com/dcrs4o

Downturn leads to longer work life for boomers
Jane Glenn Haas
The News & Observer
February 17, 2009

Overview: “It wasn't supposed to end this way. For baby boomers trickling toward retirement, these were going to be the golden years. The good life earned after toiling in some version of the 20th century vineyards.”

http://www.newsobserver.com/2179/story/1408568.html

Entitlements: It’s not about what Boomers believe or deserve
Carol Orsborn
Vibrantnation.com
February 17, 2009

Overview: “As we hear more and more about ‘entitlements’ as a euphemism for Social Security, it is critical that we unpack the loaded definition of the word we've routinely taken to using, restoring fairness and respect back into the critical dialogue.”

http://tinyurl.com/ck3vbv

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