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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« An Older Face in Cyberspace | Main | FH Boom Daily Digest - Feb. 13, 2009 »

FH Boom Daily Digest - Feb. 12, 2009

Top News From Today's "Boomiverse"

Seismic Shift in Internet Age Mass
Jack Loechner
Mediapost.com
February 11, 2009

Overview: “According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.”

http://tinyurl.com/agmxhj

Boomers unlikely to blaze trails in retirement: study
Shannon Proudfoot, Canwest News Service
Calgary Herald
February 12, 2009

Overview: “Baby boomers may have blazed new trails in their teenage years and young adulthood, but they're on track to live out a conventional retirement that looks a lot like that of their parents.”

http://tinyurl.com/b7hr9d

Where are Baby Boomers hanging out?
Paul Briand
Examiner.com
February 12, 2009

Overview: “Now that they're on the web, where are Baby Boomers spending their time?”

http://tinyurl.com/dcnm3b

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