Top News From Today's "Boomiverse"
New vernacular for the retiring boomer
Carol Perry
Nevada Appeal
February 8, 2009
Overview: “Since the boomers have been redefining just about everything since their birth, there was no reason not to think that the same would not happen in retirement. Being less likely to retire at 65 to the golf course, fishing boat or Lazy Boy as their parents did, this generation of retirees has different plans. That was all before last year’s market and real estate meltdown. Now just about everything has changed. Misfortune often creates opportunity so for the boomers whose plans have been completely derailed by the current economy, a new lifestyle lingo is emerging.”
Boomer Bookends
Chuck Nyren
Advertising to Baby Boomers
February 10, 2009
Overview: “The MetLife Mature Market Institute has a follow-up study out today. The Press Release (PDF): SECOND LOOK AT THE FIRST WAVE OF BABY BOOMERS AND A NEW LOOK AT THE YOUNGEST BOOMERS. The MetLife study entitled Boomer Bookends: Insights Into the Oldest and Youngest Boomers, shows that in the group born in 1946, some 2.7 million Americans, about one in five have delayed collecting Social Security, and few have fully retired (19%).”
http://advertisingtobabyboomers.blogspot.com/
Unemployment hits Baby Boomers hard
Paul Briand
Examiner.com
February 11, 2009
Overview: “It's bad enough that Baby Boomers are falling into the ranks of the unemployed at an alarming rate. But what's worse, according to an AARP survey, is that they are likely to stay unemployed longer or just drop out of the workforce altogether.”