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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Jan. 28, 2009 | Main | FH Boom Daily Digest - Jan. 30, 2009 »

FH Boom Daily Digest - Jan. 29, 2009

Top News From Today's "Boomiverse"

From business to fun: What generations do online
Sharon Jayson
USA Today
January 29, 2009

Overview: “Teens and young adults seem to live online, but a new report by the Pew Research Center finds that other generations are catching up: Generation X primarily uses the Internet for shopping and banking; Baby Boomers for travel reservations; and the 70-plus crowd for e-mail.”

http://tinyurl.com/bgu7aq

TeeBeeDee Boomer Poll Finds that Health Comes First -- Money is Secondary Concern
Emediawire.com
January 29, 2009

Overview: “Online Boomer Social Network TeeBeeDee surveyed members and found that older Americans are less worried about the current economic crisis and more concerned about staying healthy.”

http://tinyurl.com/b2mdf5

Baby Boomers better prepared for TV switch
Paul Briand
Examiner.com
January 29, 2009

Overview: “This is a surprise: Baby Boomers and older Americans are better prepared for the switch over to digital television than younger people.”

http://tinyurl.com/dhetxr

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