Top News From Today's "Boomiverse"
Tech Marketers' Next Opportunity: Boomers
Laurie Sullivan
MediaPost Publications
January 9, 2009
Overview: “Increasingly savvy baby boomers--who are 100 million strong in the U.S. and control billions in disposable income--could be the target for tech marketers during the next few years, according to a joint study by TNS Compete and the Consumer Electronics Association (CEA).”
3 Ways Baby Boomers and Seniors are Coping with the Recession
Emily Brandon
U.S. News & World Report
January 8, 2009
Overview: “This is how baby boomers and seniors say they are coping with the recession.”