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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Jan. 22, 2009 | Main | FH Boom Daily Digest - Jan. 26, 2009 »

FH Boom Daily Digest - Jan. 23, 2009

Top News From Today's "Boomiverse"

A Grandma or Grandpa by Any Other Name Is Just as Old
Ann Zimmerman
Wall Street Journal
January 23, 2009

Overview: “Aging baby boomers are in the midst of a grandbaby boom, and they're struggling with a bunch of issues. How to be attentive grandparents while having a busy career and, increasingly, caring for their own elderly parents? How to stay close to the tykes while living far away? But one of the most vexing issues they face is deciding what they want to be called by their grandchildren, lest it make them sound -- and feel -- old. It's another example of how baby boomers, whose anthem was Bob Dylan's ‘Forever Young,’ are not going gently into old age.”

http://tinyurl.com/bab6jv

Baby boomers get physical
Toby Sells
Memphis Business Journal
January 23, 2009

Overview: “Industry insiders aren’t eager to call physical therapy a ‘recession-proof’ business, but most agree that baby-boomer demand has so far kept it sheltered from the economic storm.”

http://tinyurl.com/dbwatp

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