Top News From Today's "Boomiverse"
Retirement Living TV Gets Boost
Sam Schechner
Wall Street Journal
January 16, 2009
Overview: “Comcast Deal Will Expand Audience as More Marketers Pursue Older Crowd.”
Encore Education
Boomer Consumer
January 21, 2009
Overview: “Adults aged 50 and older now account for 3.8 percent of U.S. students enrolled in courses at degree-granting colleges and universities, and that number is increasing, according to Mary Beth Lakin, associate director for the center of Lifelong Learning at the American Council on Education.”
Words of wisdom for baby boomer consumers from Martin Luther King Jr.
Rita R. Robison
Seattle Post Intelligencer
January 19, 2009
Overview: “Today, on Martin Luther King Jr. Day, I read through his quotes to see if there were any of the less familiar ones that I thought would have special meaning for baby boomers consumers on the day we mark his birthday.”