Top News From Today's "Boomiverse"
Boomers: The Next Twenty Years — Institute for the Future
Boomers
Brent Green
December 4, 2008
Overview: “Importantly for marketers, IFTF’s expert panel and ethnographic research — which combined is being called 'Boomers: The Next 20 Years' — delivers meticulous glimpses into the diversity of decision-making styles in the Boomer generation; how these action types cope with changing opportunities and threats; and, in aggregate, what businesses can anticipate about the needs and wants of the Boomer generation during the next twenty years.”
How Do Boomers Use Their Mobiles?
eMarketer.com
December 9, 2008
Overview: “To boomers, mobile phones are not a gateway to the Internet—yet. To them, the Internet is a source of information rather than entertainment, and that is also how they see their mobile phones.”