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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest - Dec. 12, 2008 | Main | FH Boom Daily Digest - Dec. 16, 2008 »

FH Boom Daily Digest - Dec. 15, 2008

Top News From Today's "Boomiverse"

Dr. Robert J. Froehlich: Follow the Baby boomers
theMatureMarket,com
December 14, 2008

Overview: “From my perspective, I think the better bet is becoming a long term investor and betting on the baby boomers.”

http://tinyurl.com/5e4nrm

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Comments (1)

Pretty convincing argument here. Lots
of stuff on the boomer generation..
And perhaps spoiled..but nothing like
current flock of kids growing up today

We did not have the benefit of
technology at a young age, and many other

things...Also not so much fear of
what was happening in our neighborhoods.
So really what is it that makes us so sp
special...carol

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