Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« uBot-5—Our New Rosie | Main | FH Boom Daily Digest - Dec. 3, 2008 »

FH Boom Daily Digest - Dec. 2, 2008

The spirit moves Baby Boomers
Paul Briand
Examiner.com
December 2, 2008

Overview: “AARP has found that Baby Boomers are intensely spiritual, believing in divine healing, miracles and guardian angels.”

http://tinyurl.com/55f7jk

Retiree Havens Turn Younger To Combat the Housing Bust
Kelly Greene and Jennifer Levitz
The Wall Street Journal
December 1, 2008

Overview: “For Sheldon Behr, buying a condo in Century Village East has meant the chance to live out his retirement years with other older adults who enjoy golf, long walks and comedy nights at the clubhouse. But with the financial crisis deepening and the housing market stalled, a growing number of units at the 55-and-over community are lying vacant.”

http://tinyurl.com/56bdfl

Cyber Monday sales growing
Rita Robison
Seattle Post Intelligencer
December 1, 2008

Overview: “Almost 30 percent of active Internet users are baby boomers. That means boomers are turning more and more frequently to on-line shopping to meet their needs.
Baby boomers used an Internet search more than 75 percent of the time when purchasing automobiles, appliances, and electronics, according to Performics.”

http://tinyurl.com/57zhea

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