How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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Top News From Today's "Boomiverse"
Working beyond retirement could be good for you. Or not
Kim Painter
USA Today
October 26, 2008
Overview: “While most of us really won't end up working until we die, the trend toward delayed retirement — in full swing even before this financial disaster — raises an interesting question: Will working longer be good or bad for our physical and mental health?”
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