How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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Top News From Today's "Boomiverse"
Subsets Of A Digital Age
Jack Loechner
Mediapost.com
November 4, 2008
Overview: “Retired consumers prefer traditional direct channels. Of interest is the reality that email now fits into this category, along with direct mail and telemarketing.”
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