Best of the FH Boom Daily Digest
Boomer Women “Word of Mouth” Generates Greater Likelihood of Purchase Intent Than Younger Women; Prevention Unveils Groundbreaking Word-of-Mouth Report Tracking Year’s Worth of Conversations
Business Wire
November 17, 2008
Overview: “Recognizing the power of personal recommendations in purchasing decisions, Prevention, partnering with Keller Fay Group, has released a first-of-its-kind report that aims to better understand the influence of word-of-mouth (WOM) communications among Baby Boomer women.”
Baby Boomer Men, The Next Marketing Frontier
Brent Green
Boomers
October 10, 2008
Overview: “While the Boomer male today may justify lesser emphasis with respect to marketing budget priorities — and consumer purchasing evidence supports the primacy of targeting Boomer women for mass-market, gender-neutral brands — obviously and rationally, substantial opportunities remain to justify marketing to middle-aged men who have also grown and matured in an aggressive consumer society, just as have their female counterparts.”
Baby Boomers Redefining the Role of Grandparent
Street Insider
September 3, 2008
Overview: “The baby boomers are becoming grandparents and they are changing some perceptions about the relationship between grandparents and grandchildren along the way.”
'Gen X' Author Tells How Guys Really View Age
Douglas Coupland
MSNBC.com
August 4, 2008
Overview: “I have this theory about men and aging. We have two ages: the age we really are, and the age we are in our heads. Most men are almost always about 31 or 32 in their heads — just ask them. Even Mr. Burns from ‘The Simpsons’ is 31 in his head. One of the most universal adult male experiences is of standing before a mirror and saying, ‘I'm sorry, but there's been a horrible mistake. You see, that's not really me in the mirror there. The real me is tanned, throws Frisbees, and kayaks the Columbia River estuary without cracking a sweat’.”
http://www.msnbc.msn.com/id/25847518/
Step Away From The Computer, Kids: Baby Boomers Embrace Social Media
Tameka Kee
Mediapost.com
June 23, 2008
Overview: “Advertisers may see the Web and all its iterations--from online video to casual games and social networking--as an ideal channel for reaching young adult consumer, but new data from the AARP and the Center for the Digital Future at the USC Annenberg School for Communication shows that Americans over age 50 are also Web 2.0 denizens. And sometimes they even use the Web more than their younger, more tech-savvy counterparts.”
http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid
Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations
Chris Walters
The Consumerist
July 9, 2008
Overview: “If you or someone you know is between the ages of 40-59, you won't want to miss this very important message—but to summarize it for the ADD crowd, it seems younger folks are (slightly) more likely to choose a brand based on fashion and hype, whereas Boomers are (slightly) less brand-loyal and seek greater value.”