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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Connecting with the Boomer Heart and Soul | Main | FH Boom Daily Digest - Nov. 25, 2008 »

FH Boom Daily Digest - Nov. 24, 2008

Top News From Today's "Boomiverse"

Lament of the baby boomers
Kelly McParland
National Post
November 23, 2008

Overview: “But God, it turns out, does have a sense of humour, and just as we toddle off into our golden years he’s delivered the bill. Dog food for dinner and jobs at Wal-Mart -- who ordered that? Everyone get out your wallet; time to ante up.”

http://tinyurl.com/5csn9e

Boomers Expected to Cutback this Holiday Season
BoomerCafe
November 22, 2008

Overview: “Blame it on the Grinch … the economic market Grinch, that is. Many baby boomers expect to cut back on their 2008 holiday giving, spending and travel due to market concerns, according to a national survey of 947 Americans age 45-64."

http://tinyurl.com/56xzvv

3 Reasons Baby Boomers Are the Richest Generation in History
Emily Brandon
USNews.com
November 21, 2008

Overview: “Baby boomers may not feel rich right now, but they're still the wealthiest generation in U.S. history. Boomers have collectively earned $3.7 trillion, more than twice as much as the $1.6 trillion that members of the silent generation did at the same age, according to a new McKinsey Global Institute report.”

http://tinyurl.com/6qmao3

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