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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Nov. 20, 2008 | Main | Connecting with the Boomer Heart and Soul »

FH Boom Daily Digest - Nov. 21, 2008

Top News From Today's "Boomiverse"

Boomer Alert — Peace and Love: Have a Hippie Holiday
Brent Green
Boomers
November 20, 2008

Overview: “Last April in this blog I offered appropriate homage to the 50th anniversary of the Peace Symbol — a logo that most would agree summarizes the tone and tenor of the sixties. It’s the most iconic image linked to Boomers and their impetuous youth. It did not occur to me when I wrote the post, but seems obvious now, that some enterprising retailer would adopt the symbol this year as a selling tool.”

http://boomers.typepad.com/

A Big-Button Cellphone for the Boomer Generation
Azadeh Ensha
New York Times
November 19, 2008

Overview: “Palm-size gadgets with barely-there buttons aren’t always a baby boomer’s best friend. The ClarityLife C900 mobile phone, however, is trying to offer something a little friendlier."

http://tinyurl.com/5vpyqj

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