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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - Nov. 19, 2008 | Main | FH Boom Daily Digest - Nov. 21, 2008 »

FH Boom Daily Digest - Nov. 20, 2008

Top News From Today's "Boomiverse"

How Boomers Will Confront, Impact & Adapt to the Next 20 Years
MarketWatch
November 20, 2008

Overview: “Developed through ethnographic profiling of a diverse group of those born between 1946 and 1964, Boomers: The Next 20 Years, Ecologies of Risk, paints an extraordinary new picture of this much-studied demographic as they confront a longer lifespan, the widest rich-poor gap in recent generations, a global energy shortage, new economic realities and a Web-based infrastructure. The conclusion: boomers will, as they have in the past, be resourceful and self-reliant, forming economic, health and social collectives -- and families of choice -- to adapt to the future.”

http://tinyurl.com/56u9cd

The Baby Boomer Vote: Sandwiched Again
Emily Brandon
U.S. News & World Report
November 19, 2008

Overview: “Here's a look at why baby boomers, who narrowly supported Obama, may have voted the way they did.”

http://tinyurl.com/6maqya

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