Top News From Today's "Boomiverse"
Boomer Women “Word of Mouth” Generates Greater Likelihood of Purchase Intent Than Younger Women; Prevention Unveils Groundbreaking Word-of-Mouth Report Tracking Year’s Worth of Conversations
Business Wire
November 17, 2008
Overview: “Recognizing the power of personal recommendations in purchasing decisions, Prevention, partnering with Keller Fay Group, has released a first-of-its-kind report that aims to better understand the influence of word-of-mouth (WOM) communications among Baby Boomer women.”
Throne Occupied; Try a Comfy Recliner
Ruth Pennebraker
New York Times
November 15, 2008
Overview: “The arc of Charles’s life is quite different. At 60, unlike the rest of us, he still hasn’t realized his full potential, he still looks ahead to a greater future. He hasn’t found the secret to eternal youth that would be prized by all baby boomers. But he has perfected a life of almost-youthful expectation.”
Comments (1)
The article about Prince Charles was thought provoking. I didn't agree with the author on one thing. She said Charles will eventually be King of England, with maybe a coronation when he's 80. That's not necessarily so. Charles could die before his mother. Some boomers die young because they don't take care of their health or they participate in risky activities.
Rita
Posted by Rita | November 24, 2008 2:59 AM
Posted on November 24, 2008 02:59