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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Fear Today? Home Tomorrow? | Main | FH Boom Daily Digest - Nov. 18, 2008 »

FH Boom Daily Digest - Nov. 17, 2008

Top News From Today's "Boomiverse"

President-elect Obama, are you a Baby Boomer?
Brent Green
Boomers
November 14, 2008

Overview: “Since Barack Obama became the 44th president of the United States, transcending over three centuries of racial stereotypes and social and economic barriers erected around minorities, dozens of writers and bloggers have been rushing to define and redefine his generational identity.”

http://boomers.typepad.com/

Baby boomers don't take their parents' kind of vacations
Debra O'Connor
Pioneer Press
November 14, 2008

Overview: “That's why they love to travel, with many seeing it as a necessity, rather than an extra, especially after their nests empty. And experts say boomers' vacations tend to be different than those of the previous generation. More than simply relaxing, they want to achieve something”

http://tinyurl.com/6xxozr

Baby boomers take to more high-energy hobbies
Cara Trager
Newsday
November 15, 2008

Overview: While many find satisfaction in creative-yet-sedentary hobbies such as painting, arts and crafts and flower arranging, others are turning to more strenuous activities, such as kickboxing, rock-climbing and, Hahn's favorite, belly dancing.”

http://tinyurl.com/6qkr7l

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