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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest - Oct. 29, 2008 | Main | FH Boom Daily Digest - Oct. 31, 2008 »

FH Boom Daily Digest - Oct. 30

Top News From Today's "Boomiverse"

Q: Do Baby Boomers Need Their Own Yahoo Answers? A: No. (Someone Tell Boomerator)
Robin Wauters
TechCrunch.com
October 30, 2008

Overview: Wauters reflects on Boomerater.com, a Web site for Boomers launched today (release below). She writes, "Baby boomers don't want to hang out online with other baby boomers because it makes them feel old."

http://tinyurl.com/6cpgbn

Boomerater.com Launches Online Peer to Peer Advice Network to Help Baby Boomers Make Everyday and Life Decisions
PRWeb
October 30, 2008

Overview: “Website lets Baby Boomers tap into the collective wisdom of their generation to make informed everyday and life decisions. The free site covers everything from creative vacation ideas and great shopping buys, to career, financial and relocation tips, with all advice contributed exclusively by Boomers for Boomers.”

http://tinyurl.com/5hhp2r

Job boards abound for retirees, 50-and-overs
Dave Carpenter
BusinessWeek.com
October 29, 2008

Overview: “Many in fact steer clear of mainstream job-search Web sites such as CareerBuilder and Monster because they think their chances are better when their ‘maturity’ is specifically targeted, according to Scott Wingerter, chief operating officer for RetireeWorkforce.com, a job board for retired workers.”

http://tinyurl.com/675hqx

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Comments (1)

Jonathan:

3 newest/best job sites according to About.com -

www.linkedin.com (professional networking)
www.indeed.com (aggregated job listings)
www.realmatch.com (matches you to the perfect job)

Good luck to all those searching for jobs.

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