How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics
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Top News From Today's "Boomiverse"
Mexico Pushes to Attract Baby Boomers
BoomerCafe
October 16, 2008
Overview: “Home building, tourism and retirement organizations in Mexico are collaborating to attract American baby boomers to a more affordable lifestyle.”
'Unretirement' wins fans
Darla Mercado
Investment News
October 12, 2008
Overview: “Mountains of bills and employee benefits aren't the only reasons workers stay at their jobs after 67. Working also helps them keep their minds engaged.”
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