Top News From Today's "Boomiverse"
How To Reach Boomer 'Yesterdays,' 'Todays,' 'Tomorrows'
Karl Greenberg
MarketingDaily
October 2, 2008
Overview: "How is the economy affecting baby boomers? Depends on which boomers, according to Chris Murphy, chief strategy officer at Focalyst and Millward Brown."
In ‘Sweetie’ and ‘Dear,’ a Hurt for the Elderly
John Leland
New York Times
October 6, 2008
Overview: “Professionals call it elderspeak, the sweetly belittling form of address that has always rankled older people: the doctor who talks to their child rather than to them about their health; the store clerk who assumes that an older person does not know how to work a computer, or needs to be addressed slowly or in a loud voice. Then there are those who address any elderly person as ‘dear.’”