Top News From Today's "Boomiverse"
SPECIAL REPORT Boomers -- Or Bust! Are Newspapers Forgetting Most Loyal Readers?
Joe Strupp
Editor & Publisher
October 30, 2008
Overview: “But are papers overdoing it with reinvention and content tweaks, to the point where they are driving away their largest base of loyal readers — baby boomers?”
Leverage Boomers as coaches for new hires in workplace
Canadian Underwriter
October 27, 2008
Overview: “Attraction and retention of the millennial generation should not be the focus of employers, but rather maximizing the potential all of the workers from different generations — including Boomers — and getting them to work together is the key to successful strategies.”