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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Oct. 28, 2008 | Main | FH Boom Daily Digest - Oct. 30 »

FH Boom Daily Digest - Oct. 29, 2008

Top News From Today's "Boomiverse"

Survey: Baby Boomers Will Claim Social Security at Age 62
Emily Brandon
U.S. News & World Report
October 28, 2008

Overview: “Many baby boomers plan to sign up for their Social Security checks as soon as possible. A new survey found that 45 percent of those currently 61 years old will begin getting Social Security at age 62, the first year recipients can apply. Boomers cited financial necessity, health and longevity concerns, and a desire to collect as much as possible from the system as their reasons for early claiming.”

http://tinyurl.com/5kle6r

Boomer Sociology and Housing Demand
Matt Thornhill and John Martin
Boomer Consumer
October 24, 2008

Overview: “As children live longer with their Boomer parents, as more single Boomer women merge households to economize on housing expenses, as Boomer households morph into new forms, demand for housing could remain depressed for years.”

http://boomerconsumerbook.blogspot.com/

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