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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Oct. 24, 2008 | Main | Booming New Ad Campaign »

FH Boom Daily Digest - Oct. 27, 2008

Top News From Today's "Boomiverse"

More Second Acts in American Lives
Elizabeth Olson
New York Times
October 22, 2008

Overview: “With more than a quarter of the American work force age 50 and over, according to federal labor statistics, more people are deciding the hobbies-and-leisure retirement model isn’t for them. Some people want to keep working for financial reasons. Others just like to keep busy. And still others want to create a career in the nonprofit world.”

http://tinyurl.com/5qgrt6

Survey Reveals Long Term Care Key Issue for Voters in Presidential Election
PRNewswire
October 24, 2008

Overview: “Eighty-four percent of baby boomers say the presidential candidates' positions on long term care issues and funding will be an important factor in determining how they cast their vote in November, according to a national survey of more than 800 registered voters ages 45 to 64 sponsored by Genworth Financial, Inc.”

http://tinyurl.com/6hnr7t

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