Top News From Today's "Boomiverse"
Where boomers spend their money
GateHouse News Service
Norwich Bulletin
October 23, 2008
Overview: “Baby boomers, who are ages 44 to 62, are an attractive marketing demographic, with $45,654 a year in average household spending.”
More baby boomers regard long-term care insurance as necessary
Amy Williams
Chattanooga Times Free Press
October 24, 2008
Overview: “The growing population of people over age 60 is changing the way individuals and businesses think about long-term care insurance, and the biggest indicator of that, says one insurance expert, is the fact they are thinking about it at all.”
Ad blitz on senior citizen care targets baby boomers - and their parents
Dorian Block
New York Daily News
October 23, 2008
Overview: “VNS, the largest not-for-profit home health care provider in the nation, is answering droves of questions like these from the city's baby boomers by encouraging them to think about care for their aging parents before a crisis strikes.”