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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - Oct. 21, 2008 | Main | Middle-Aged Simplifier »

FH Boom Daily Digest - Oct. 22, 2008

Top News From Today's "Boomiverse"

Generation Jones is in play
Clarence Page
Chicago Tribune
October 22, 2008

Overview: “Obama and Palin are late Boomers, the Overlooked Generation. Or, as Los Angeles-based cultural historian Jonathan Pontell calls them, ‘Generation Jones.’ Pontell, who published a book with that title a few years ago, argues that Generation Jones doesn't get the attention it deserves.”

http://tinyurl.com/5wzf52

Aging Baby Boomers Are Pushing Health Plans to Design New Products, Retool Existing Ones
Mike Carbine
Health Plan Week
October 22, 2008

Overview: “A rapidly aging population, with its accompanying explosion in chronic conditions, has health plans moving quickly to create new products and tweak many of their existing ones to meet the special financial and health needs of baby boomers and retirees.”

http://tinyurl.com/672fkr

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