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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« The Aging Suit | Main | FH Boom Daily Digest - Oct. 22, 2008 »

FH Boom Daily Digest - Oct. 21, 2008

Top News From Today's "Boomiverse"

Aging even tougher for gays and lesbians
Lisa Anderson
Chicago Tribune
October 21, 2008

Overview: “Getting old isn't easy for anyone. But aging poses particular problems for members of the nation's lesbian, gay, bisexual and transgender, or LGBT, community. Compared with heterosexual counterparts, many more of them are socially isolated, fear discrimination from health-care providers, live alone and don't have children or other close relatives to call upon for help.”

http://tinyurl.com/6hcdtw

Boomster.com Launches Social Networking Site for Baby Boomers
Social Media Portal
October 16, 2008

Overview: “New web site features live interactive video interviews and focuses on dreams, interests and careers of baby boomer generation. Boomster.com is a content-rich social networking site for people ages 45-65+ who are exploring or pursuing new ventures, adventures and interests.”

http://tinyurl.com/5v9bnu

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