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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest - Oct. 17, 2008 | Main | The Aging Suit »

FH Boom Daily Digest - Oct. 20, 2008

Top News From Today's "Boomiverse"

White women of the Baby Boom a prized voting bloc
Trevor Tompson & Alan Fram
Associated Press
October 18, 2008

Overview: “These are the Boomer Women — middle-aged children of the post-World War II generation. Many are veterans of balancing jobs with running households, and often acutely aware of their families' economic pressures because they write the checks, buy the groceries and fill the tank with gas. They're feisty, used to demanding answers and making choices. With a worldwide economy that's lurching toward recession, they're demanding that the presidential candidates show them concrete solutions to the financial crisis and other problems.”

http://tinyurl.com/599ght

Top Jobs for People Over 50

Tory Johnson
ABC News
October 20, 2008

Overview: “The new issue of AARP magazine has a list of the top companies for 50+ workers and half of the top 20 employers are in health care.”

http://tinyurl.com/6j5l6s

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