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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - Sept. 30, 2008 | Main | Meaning and Marketing, Part IV »

FH Boom Daily Digest - Oct. 1, 2008

Top News From Today's "Boomiverse"

The truth behind baby boomer gamers
Staff
The Star Press
October 1, 2008

Overview: “According to Pearce and her recent study, baby boomer gamers comprise a vibrant video and computer game audience with more than 25 percent of the American gaming audience being older than age 50.”

http://tinyurl.com/4aqs8d

BOOM: Boomer Yin & Yang
Jim Shea
Hartford Courant
October 1, 2008

Overview: “Other generations might see this getting older thing as a problem. We see it as a minor adjustment, such as reading glasses, Lipitor and forgetting stuff — like your spouse at the store.”

http://tinyurl.com/3es8v5

Who's afraid of turning 50?
Donna Vickroy
Southtown Star
October 1, 2008

Overview: “Increasingly, though, women are not looking at 50 as the beginning of the end but rather as a new beginning or as no big deal whatsoever."

http://tinyurl.com/3hgqj8

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