Top News From Today's "Boomiverse"
Half of America's Baby Boomers Think Government is Doing Too Much to Solve the Wall Street Crisis, Finds TV Land's Baby Boomer Survey
PRNewswire
October 16, 2008
Overview: "Fifty percent of American adults age 40-59 -- The Baby Boomers -- feel that the government is doing too much to solve Wall Street's problems, according to a new poll by TV Land. Twenty-five percent feel that the government is not doing enough about the Wall Street crisis and 25% don't know if there should be more or less government involvement. This is just one of the findings in a new poll conducted by OTX on behalf of TV Land, a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks, as part of TV Land's overall commitment to superserve this 40- and 50-something demographic.”
How Recession Will Accelerate Consumer Downsizing
John Quelch
Harvard Business Online
October 15, 2008
Overview: “Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephemeral, less cluttering stuff: fleeting, but expensive, experiences, not heavy goods for the home.”