Top News From Today's "Boomiverse"
Baby Boomer Men, Branding & Breitling
Brent Green
Boomers
October 14, 2008
Overview: Green writes, “For those of us flush with cash, we can jet to the companion Breitling for Bentley website where two stalwart companies demonstrate the synergistic powers of co-branding: exceptional design driven by honored brand images, mixed with interactive engagement.” He goes on to say, “This is how marketing to Boomer men can be done with the right stuff.”
Being a granny is in style
Nara Schoenberg
Chicago Tribune
October 15, 2008
Overview: “But with the aging of the nation's 78 million Baby Boomers, seniors' role in pop culture is only going to increase, according to Gary Hoppenstand, a professor of American studies at Michigan State University.”