Top News From Today's "Boomvierse"
Baby Boomer Men, The Next Marketing Frontier
Brent Green
Boomers
October 10, 2008
Overview: “While the Boomer male today may justify lesser emphasis with respect to marketing budget priorities — and consumer purchasing evidence supports the primacy of targeting Boomer women for mass-market, gender-neutral brands — obviously and rationally, substantial opportunities remain to justify marketing to middle-aged men who have also grown and matured in an aggressive consumer society, just as have their female counterparts.”
Boomers still wield control of economy, jobs, author says
Steve Proctor
The Chronicle Herald
October 12, 2008
Overview: “When you hear the phrase ‘senior citizen,’ he writes, people immediately think of all the characteristics of ‘oldness’ that just don’t apply to the majority of baby boomers as they approach retirement. And that is the premise of this chatty effort: the old rules and the old preconceptions don’t apply to boomers.”