How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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Top News From Today's "Boomiverse"
Boomers, Zoomers and a Profit Named Moses
Brent Green
Boomers
September 23, 2008
Overview: Green blogs about media mogul Moses Znamier and Zoomer magazine. He writes, “Suffice to assert my opinion here that ZoomerMedia has the right stuff to rebrand aging in Canada. And their success is our success.”
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