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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« Boomers: You’re Never Too Old… | Main | FH Boom Daily Digest - Sept. 17, 2008 »

FH Boom Daily Diget - Sept. 16, 2008

Top News From Today's "Boomiverse"

Single boomers face cash-flow woe
Haley Mick
Globe and Mail
September 15, 2008

Overview: “When their parents retired, most were still married to their original spouses. No one expected to survive on a single pension, or on RRSPs cobbled together after a mid-life divorce and years of raising children on one income. But in a new era of divorce, approximately 25 per cent of Canadians born between 1946 and 1964 are single - and on the cusp of entering retirement alone.”

http://tinyurl.com/5zdr4e

Sleepy Economy Keeping Boomers Stirring at Night
PRNewswire
September 15, 2008

Overview: “Nearly three-fourths of American baby boomers are not getting a full eight hours of sleep each night, blaming sleepless nights on economic, financial and family woes. In fact, one in six of the eighty-two million strong generation report chronic sleep problems -- difficulty falling asleep every night of the week -- according to a recent sleep survey of U.S. boomers (44-62 year olds) conducted by the Better Sleep Council (BSC).”

http://tinyurl.com/6qdvmf

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