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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - Sept. 19, 2008 | Main | FH Boom Daily Digest - Sept. 23, 2008 »

FH Boom Daily Digest - Sept. 22, 2008

Top News From Today's "Boomiverse"

Boomers Tend To Shop Green, Volunteer
Environmental Leader
September 21, 2008

Overview: “Though Baby Boomers (born between 1946 and 1964) are often called the ‘Me Generation,’ according to a report from Focalyst they are increasingly focused on both donating their time to causes they believe in and patronizing merchants that promote the environment, Marketing Charts reports.”

http://tinyurl.com/4ox3g2

BOOMj.com Is the Most Visited Baby Boomer Social Network on the Web and Breaks Into the Top 50 Global Social Networks
PRNewswire
September 22, 2008

Overview: “BOOMj, Inc. (OTC Bulletin Board: BOMJ) announced today that http://www.BOOMj.com, the leading social network for Baby Boomers and Generation Jones, was the single most visited Baby Boomer social networking site according to August 2008 Compete data.”

http://tinyurl.com/4spolb

Baby boomers come face to face with America's faltering economy
John Przybys
Las Vegas Review-Journal
September 22, 2008

Overview: “Like most first- and middle-wave baby boomers, Natalie and Doug Ahlstrom can feel their retirement getting closer and closer all the time. Natalie, a self-employed bookkeeper, and Doug, an architect designer, are both 51. And, even as they continue to sock money away in their retirement accounts, a less-than-vibrant economy is making them re-think their golden years. The basic problem: a stock market that ‘keeps going down and not up,’ Natalie says.”

http://tinyurl.com/3unsgd

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Comments (1)

The socking away is good..so until the economy gets back on its feet...use caution..and even though cds don;t pay a lot..they
are still pretty safe..andy our money
is growing and that is a good thing.


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